What Works

Home
Notes
Podcast
Book
Archive
About
Welcoming the Silence
If we're truly nearing the end of the social media era, how might we use the silence to create something new?
 • 
Tara McMullin
Most Popular
View all
What Can I Do to Grow My Audience?
 • Tara McMullin
5
The True Cost of Satisfaction Might Be Giving Up What You Didn't Want
 • Tara McMullin
AI, Automation, and the Case for Luddism
 • Tara McMullin
How the Game We Play Changes the Way We Work
 • Tara McMullin
New
Top
Community
🗓 Access Info: Tending Your Media Ecosystem
Join me tomorrow, May 31 at 1:30pm ET/10:30am PT!
 • 
Tara McMullin
To Encourage Excellence
What is mediocrity? What is excellence? Reflections on Audre Lorde's "Uses of the Erotic: The Erotic as Power"
 • 
Tara McMullin
9
The Trust-Profit Paradox
Platform companies live and die by the trust of their users—but it seems you can't have your trust and generate shareholder value, too.
 • 
Tara McMullin
1
It's Our World, AI Just "Lives" In It
This is not advice: what we really talk about when we talk about AI is us. We're the problem. Actually, we're the solution.
 • 
Tara McMullin
1
Breaking the Meta Cycle: Resisting Abstraction to Create More Satisfying Work
Many companies—large and very small—boost profits by "going meta." But going meta inevitably changes the relationship between work and value. What if we…
 • 
Tara McMullin
1
How the Game We Play Changes the Way We Work
Etsy, Game Theory, the NFL, Layoffs, and Absentee Capitalism: You have to know what game you’re playing to know how to win—and you also need to decide…
 • 
Tara McMullin
What Can I Do to Grow My Audience?
In the very first "This is Not Advice" column, I explore what it means to "grow an audience" in a time when social media feels broken and relationships…
 • 
Tara McMullin
5
The True Cost of Satisfaction Might Be Giving Up What You Didn't Want
Nathalie Lussier moved from NYC to Texas for a bigger, better suburban life—and then ended up back in her home country of Canada, living on a farm.
 • 
Tara McMullin
Temporarily Embarrassed Millionaires and Loss Aversion
The American myth allows us to take possession of the dream of a successful life and then dares us to give it up. But there's hope in another way.
 • 
Tara McMullin
What Works
What Works
Essays and analysis to help you question everything you think you know about work, culture, and business.
Recommendations
View all 22
Human Stuff from Lisa Olivera
Human Stuff from Lisa OliveraLisa Olivera
Cosmic Connection
Cosmic ConnectionSebene Selassie
BOSS BARISTA
BOSS BARISTAAshley Rodriguez
A Writer's Notebook
A Writer's NotebookSummer Brennan
WELLREAD
WELLREADCTZNWELL
🎧 Listen to the Podcast
Anxiety and Mental Health in the Achievement Society with Morra Aarons-Mele
How to Feel Good About Going Slow
Good Bodies with India Jackson, Tiffany Ima, and Jessica Delfino
The Paradox of Self-Help Expertise with Patrick Sheehan
Self-Help, LLC: Winners & Losers
👋 Connect with Tara
LinkedIn
Instagram
Email
YellowHouse.MediaPodcast Production & Workshops
© 2023 Tara McMullin
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing