Subscribe
Sign in
Home
Work With Me
Podcast
Book
Archive
About
Sorry (Not Sorry), Self-Promotion Doesn't Work
If you hate promoting yourself on social media, I've got good news! It wasn't working anyhow.
Feb 6
•
Tara McMullin
416
Share this post
Sorry (Not Sorry), Self-Promotion Doesn't Work
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
9
Rock, Creator, Hard Place
The future of independent work can and should be a practice that asks: What is the more sustainable, ethical, and life-affirming option today?
Jan 2
•
Tara McMullin
83
Share this post
Rock, Creator, Hard Place
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
15
When Every Action Is A Transaction
What happens when every good deed goes unsold... (plus, you're invited to a workshop on remarkable marketing)
Mar 26
•
Tara McMullin
28
Share this post
When Every Action Is A Transaction
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
How to Make Room for Others
How can we reimagine our practices, systems, and norms to invite everyone to participate and contribute?
Mar 21
•
Tara McMullin
15
Share this post
How to Make Room for Others
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
We Are Media Makers
If you're reading this, odds are you're a media maker.
Mar 19
•
Tara McMullin
13
Share this post
We Are Media Makers
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Most Popular
View all
How A Syllabus Could Change The Way You Plan
Dec 12, 2023
•
Tara McMullin
and
Sean McMullin
24:19
38
Share this post
How A Syllabus Could Change The Way You Plan
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
Quid Pro No Thank You
Sep 26, 2023
•
Tara McMullin
19:46
37
Share this post
Quid Pro No Thank You
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
Rock, Creator, Hard Place
Jan 2
•
Tara McMullin
83
Share this post
Rock, Creator, Hard Place
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
15
The Work You Were Born to Do
Oct 19, 2023
•
Tara McMullin
79
Share this post
The Work You Were Born to Do
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
6
Rethinking work, business, and leadership for the 21st-century economy
Subscribe
Decoding Empathy
View all
How to Make Room for Others
How can we reimagine our practices, systems, and norms to invite everyone to participate and contribute?
Mar 21
•
Tara McMullin
15
Share this post
How to Make Room for Others
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Learning Empathy from Copywriters & Doppelgangers
Copywriting gave me a toolkit for cognitive empathy. So I asked a copywriter to tell me how she does what she does.
Mar 14
•
Tara McMullin
9
Share this post
Learning Empathy from Copywriters & Doppelgangers
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Decoding Accessibility and Sparking Wonder
Questions about accessibility are really questions that wonder about who gets to be together and how they gather.
Mar 7
•
Tara McMullin
14
Share this post
Decoding Accessibility and Sparking Wonder
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
A Brand is a Constellation
The mythical norm, visibility bias, emerging from the margins, and expanding our circle of recognition
Feb 29
•
Tara McMullin
23
Share this post
A Brand is a Constellation
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
3
Work
View all
How to Make Room for Others
How can we reimagine our practices, systems, and norms to invite everyone to participate and contribute?
Mar 21
•
Tara McMullin
15
Share this post
How to Make Room for Others
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
"All Parasites Have Value"
Even when we condemn "makers and takers" rhetoric, we often still judge ourselves and our productivity using its terms.
Feb 1
•
Tara McMullin
39
Share this post
"All Parasites Have Value"
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
1
Too Many Layers
What do sound, overstimulation, stress, and achieving a sustainable equilibrium have in common? Layers.
Jan 25
•
Tara McMullin
40
Share this post
Too Many Layers
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
How to Rethink Work Stress
The stress of work can be especially tricky to describe for creative and knowledge workers who love what they do. That doesn't make it less real.
Jan 18
•
Tara McMullin
25
Share this post
How to Rethink Work Stress
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Reprogramming the Source Code
Beliefs and mental shortcuts are like software that helps us make sense of the world. What should we do when those lines of code are outdated or…
Jan 16
•
Tara McMullin
17
Share this post
Reprogramming the Source Code
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Rock, Creator, Hard Place
The future of independent work can and should be a practice that asks: What is the more sustainable, ethical, and life-affirming option today?
Jan 2
•
Tara McMullin
83
Share this post
Rock, Creator, Hard Place
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
15
What Works
What Works is a newsletter and podcast about work, the many ways it shapes us, and how we can better shape it.
Subscribe
Recommendations
View all 42
Healthy Rich
Dana Miranda
CRAFT TALK
Jami Attenberg
Men Yell at Me
lyz
HOW TO SHOW UP with Samara Bay
Samara Bay
A Writer's Notebook
Summer Brennan
This Is Not Advice
View all
17:47
Process Entropy and Process Evolution
If you're waiting for the day your business, system, or process runs itself, you'll be waiting forever. Change happens—what we do with it is what…
Feb 20
•
Tara McMullin
14
Share this post
Process Entropy and Process Evolution
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
2
Making What Can't Be Sold
How do you turn a jumble of thoughts into a cohesive project?
Dec 26, 2023
•
Tara McMullin
14:03
18
Share this post
Making What Can't Be Sold
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
1
How A Syllabus Could Change The Way You Plan
Planners and project management apps reinforce linear, chronological thinking. What if we used a completely different medium to plan for growth?
Dec 12, 2023
•
Tara McMullin
and
Sean McMullin
24:19
38
Share this post
How A Syllabus Could Change The Way You Plan
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
Sell Out (With Me, Oh Yeah)
How do I make this work the most welcoming to the most people? asks George Saunders. It's a very good question.
Nov 28, 2023
•
Tara McMullin
21:40
45
Share this post
Sell Out (With Me, Oh Yeah)
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
Productivity
View all
How to Rethink Work Stress
The stress of work can be especially tricky to describe for creative and knowledge workers who love what they do. That doesn't make it less real.
Jan 18
•
Tara McMullin
25
Share this post
How to Rethink Work Stress
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
How to Feel Good About Going Slow
I love going fast. But here's how I also learned to love being patient and enjoying the process.
Jan 11
•
Tara McMullin
35
Share this post
How to Feel Good About Going Slow
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
1
Wibbly-Wobbly, Timey-Wimey Stuff
This might be the one time of year when we experience time as it is—rather than how we measure it.
Dec 21, 2023
•
Tara McMullin
21
Share this post
Wibbly-Wobbly, Timey-Wimey Stuff
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
How A Syllabus Could Change The Way You Plan
Planners and project management apps reinforce linear, chronological thinking. What if we used a completely different medium to plan for growth?
Dec 12, 2023
•
Tara McMullin
and
Sean McMullin
24:19
38
Share this post
How A Syllabus Could Change The Way You Plan
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
5
Rethinking work, business, and leadership for the 21st-century economy
Subscribe
Recent posts
View all
Learning Empathy from Copywriters & Doppelgangers
Copywriting gave me a toolkit for cognitive empathy. So I asked a copywriter to tell me how she does what she does.
Mar 14
•
Tara McMullin
9
Share this post
Learning Empathy from Copywriters & Doppelgangers
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
"Wait, I think you're platform-pilled"
Peer into the matrix and discover how everything we think we know about creating content and online marketing is an illusion.
Mar 12
•
Tara McMullin
78
Share this post
"Wait, I think you're platform-pilled"
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
1
Decoding Accessibility and Sparking Wonder
Questions about accessibility are really questions that wonder about who gets to be together and how they gather.
Mar 7
•
Tara McMullin
14
Share this post
Decoding Accessibility and Sparking Wonder
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Marketing With Digital Ecology In Mind
A sneak peek of a project I've been working on behind the scenes—Remarkable: Marketing That Means Something.
Mar 5
•
Tara McMullin
15
Share this post
Marketing With Digital Ecology In Mind
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
3
Marketing That Means Something
I'd like to tell you about a project I'm working on.
Mar 4
•
Tara McMullin
43
Share this post
Marketing That Means Something
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
2
A Brand is a Constellation
The mythical norm, visibility bias, emerging from the margins, and expanding our circle of recognition
Feb 29
•
Tara McMullin
23
Share this post
A Brand is a Constellation
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
3
5 Rules and 3 Ways to Break Them
It's tempting to believe that micro-business owners and independent workers are playing a different game than our tech overlords. (We're not.)
Feb 27
•
Tara McMullin
43
Share this post
5 Rules and 3 Ways to Break Them
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
1
Decoding the Language of Empathy
Ask 100 people what empathy is, and you'll get 100 different answers. Yet, empathy is billed as an essential "soft skill" for today's world of work. So…
Feb 22
•
Tara McMullin
31
Share this post
Decoding the Language of Empathy
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
17:47
Process Entropy and Process Evolution
If you're waiting for the day your business, system, or process runs itself, you'll be waiting forever. Change happens—what we do with it is what…
Feb 20
•
Tara McMullin
14
Share this post
Process Entropy and Process Evolution
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
2
My Nemesis Used To Be My Hero
Reflections on the beliefs that shape us, technoableism, and the Star Trek character I've had a change of heart about
Feb 15
•
Tara McMullin
48
Share this post
My Nemesis Used To Be My Hero
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
6
Why We Need "Political Content" on Social Media
Meta excludes "political content" from its recommendation algorithm. But who decides what's political is itself political.
Feb 13
•
Tara McMullin
20
Share this post
Why We Need "Political Content" on Social Media
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
Q&A Thread: Creative Constraints & Nonlinear Thinking
Here's your Remarkable Homework! Plus, I'd love to answer any questions you have about this week's essays and hear what you've been thinking about.
Feb 9
•
Tara McMullin
5
Share this post
Q&A Thread: Creative Constraints & Nonlinear Thinking
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
14
Share this publication
What Works
www.whatworks.fyi
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts